The first thing to do when creating a corporate identity is to determine the colors of the institution and design its logo and create a logotype. The logotype is the most important part of the corporate identity. It is the appearance of the logo that makes the institution memorable, effective and powerful. After the logotype is created, other printed materials that the institution will use inside and outside the company should be prepared in a way that does not contradict the characteristics of the structure created for the logotype. A uniquely prepared corporate identity is extremely important for the success and reputation of the company. Using existing logos or similar ones, imitating the colors or images of other companies means investing in them. For this reason, the identity to be created should be prepared in a way that is unique and represents the company itself.